Uhkua visual identity

BRANDING | VISUAL IDENTITY | GRAPHIC DESIGN

Uhkua provides sustainable nature experiences and accommodation in Lake Saimaa. I was asked to design their visual identity with the key words outdoorsy, minimalistic, Lake Saimaa-inspired. Having spent all my childhood summers in Lake Saimaa, I felt like the endless summer days and nightless nights were best captured with the symbols of a half-a-sun and the waves. In between sunrises, sunsets and waves lies Uhkua. The visual identity was applied throughout the company website and print materials. Uhkua has been featured in e.g. Timeout and Food & Wine magazines and keeps attracting eco-luxuy seekers from around the world. uhkua.fi