Resume
WORK EXPERIENCE
9/2016-
Communications designer, strategist & artist | Freelancer
As a trusted partner of growth companies in branding, communications, and design, I have helped e.g. Sulapac, Aiven and EMU Growth Partners in defining their brand and executing communications strategies. Working in close collaboration with leadership and marketing, I have led the development of brand strategies, sustainability communications and content planning.
I have also acted as project lead for companies seeking to expand their business. At Teho-Opisto, I was responsible for project management, concept development, market research and the launch of Scandinavian Design School, which brought the art and design school's courses online and available for international students. With Toimisto2030, I led the project where we created a management concept for purpose-driven businesses. As a co-founder of City in a Box, I have lead brand development and have a major role in developing the business and services together with the team.
Besides communications and conceptual design, I am experienced in graphic design. My strength is understanding the bigger business and translating that into an engaging visual language. I have designed several visual identities and design assets for companies, and also engaged in individual creative projects including art exhibitions.
1/2024-
RDI Specialist | South-Eastern University of Applied Sciences, Active Life Lab
Active Life Lab is a research and development unit of South-Eastern Finland University of Applied Sciences Xamk. We are dedicated to developing effective and data-based wellbeing services together with our partners. Our aim is to catalyze research-based wellbeing concepts that disrupt the wellbeing service industry. Our purpose is to facilitate sustainable wellbeing.
As a part of the team of wellbeing researchers and experts, my job is to help companies specialized in nature-based solutions to succeed. I support Active Life Lab and our partners in business development through service design, marketing communications and branding. I also have a key role in our unit's strategic development as a part of our strategy team.
8/2022-12/2023
Communications Specialist | South Savo Regional Council
I work as the head of communications and brand development for the Saimaa European Region of Gastronomy title. My responsibilities include the development and launch of the Taste Saimaa brand, managing PR & media relations, facilitating workshops, event production and content management.
11/2014-8/2016
Communications Designer & Project Manager | Mikkeli Development Miksei
Development of a communications strategy for the company and creation of various written and visual materials for the company website, social media and newsletters.
Lead of a project in which local food producers expanded their market from South Savo to the Helsinki area. Consulting on sustainability communications and sustainable food logistics
5/2012-9/2014
Creative Manager | Observis Oy
Creation of communication materials for the tech startup and concept design of mobile applications.
9/2011-12/2011
Assistant/Trainee | Kehys, The Finnish NGDO Platform to the EU
As a trainee at Kehys, I was writing articles and position papers, organized the Agenda 2030 event series and handled media relations.
3/2010-9/2011
Office Assistant | Nets Finland
As an assistant at Nets Finland, I supported HR and customer service in day-to-day operations.
EDUCATION
2010-2014
Master of Science in Business Administration, Aalto University School of Business
Major: Creative Sustainability
2007-2010
Bachelor of Science in Business Administration, Aalto University School of Business
Major: International Business
2015-
Studies in Graphic Design and Visual Arts
Lahti Institute of Design: graphic design, fine arts
School of Visual Arts, New York, USA: traditional animation