EMU Growth Partners brand core

BRAND DEVELOPMENT | BRANDING WORKSHOPS | INTERVIEWS | VALUE PROPOSITIONS | CUSTOMER PROFILES | BRAND STORY

EMU is a complete financial partner for companies. EMU wants to create the best customer experience in the industry, and to stand out in doing so they hired me to help them define their brand core. EMU had already done a lot of work in branding and communications, so the idea was to gather the existing materials and based on them, crystallize EMU’s brand core.

I looked into the background materials and benchmarked industry leaders. To provide new insights on the EMU brand, I interviewed employees across the company and held workshops. The workshops were intended to create value propositions for different client segments. As a result of the project, I provided EMU with a material that outlines the company’s vision and mission, values, brand attributes, brand story and customer profiles with value propositions. I also gave detailed recommendations on how to continue brand development in the future. emugroup.com